The determination of woke corporations to push their opinions in the faces of ordinary folks who don’t share them is just a part of a broader contempt for customers and clients who aren’t enough like the people in the executive suites.  It’s a political thing, sure, but it’s even more a social class thing.  They’re snobs.

Cracker Barrel execs didn’t plaster their restaurants with BLM posters and LGBTQ flags, but even so they wanted Cracker Barrel to be the sort of restaurant in which they would like to eat, not the sort which their customers enjoy.  Hollywood producers would rather make movies they would like to see, than the sort that moviegoing people want to.  I'm sure that Bud Light execs were glad of their brand’s popularity, but they didn’t like the "fratty" people who bought it.

Since I don’t watch daytime soap operas myself, it was a surprise to me to learn recently that this contemptuous attitude is in evidence even there.  A woman I know who used to be fond of soaps explained to me that the traditional family crises and personal entanglements she loved seeing play out on the screen are vanishing from the shows she used to enjoy.  Now, she lamented, everything in the plots is about business conspiracies and corporate backstabbing.  “All these characters think about is their jobs.”

Considering that soaps are watched mostly by women who may or may not work outside the home, but who care about other things more than their jobs if they do have them, it’s not surprising that the audience for soaps is shrinking.  The writers – more likely, the people in the executive suites who give the writers their instructions – still want ratings, I suppose, but even more important to them is that the shows reflect their own preoccupations.

The classical writers often speak of laws being “impressed” into something or someone by some divine or human agent, as a seed is impressed into soil or the shape of the signet is impressed into wax.  I think it is worthwhile to consider the various kinds of soils or waxes they had in mind.  I am using the term “laws” broadly, not only for laws in the strict sense, addressed to rational beings, such as “Thou shalt not murder,” but also for patterns which are merely analogous to laws, such as the so called law of gravity.  In either sense, laws are impressed --

Into inanimate things.  Rocks fall to earth.  Acorns aim at becoming oaks.  They can’t help it.

Into the nature of the passions.  Although we can resist excessive passion or stir up deficient passion, we cannot change what the passions are in their very nature.  However misguided our perceptions may be, we become angry only to protect perceived good against perceived bad, never the reverse.  A dog growls when you take away his bone, not when you give him one.  

Into latent knowledge.  Even before we are old enough to grasp abstractions, if mother asks us “How you you feel if she pinched you?”, we may grasp her point.

Into developed knowledge.  That seed of knowledge grows, as all seeds do, so that eventually we do come to understand such things as the Golden Rule.

Into actual knowledge.  It is one thing to know a rule, another to keep it in awareness.

Into effective knowledge, which is also called wisdom.  It is one thing to keep a rule in awareness, still another to grasp how to apply it.

Into innate habit.  An infant will often take the teething biscuit out of his mouth and offer it to those watching, just because the giving impulse strikes him.  This habit is not true generosity, but it can be shaped and trained.

Into acquired habit.  Even if we are fearful, if we resist our fear often enough, the act may become habitual.  A person with such a habit is called brave.

Into acquired virtue.  We must take into ourselves what to be brave about, how brave to be, on what occasions, toward what people, and for what reasons.  A person with such a habit is properly called not merely brave but courageous.

Into infused virtue.  Through cooperation with the grace of God, our ordinary virtues may be healed and uplifted to heights we cannot attain by ourselves.  Consider the martyrs.

Into habitually infused virtue.  Through the habit of cooperation with grace, we may acquire a sort of habit of receiving it.  Contrast a person rowing against a strong current with a person with the wind in his sails.

My dear readers,

(Doesn’t that salutation make me sound like a Nigerian prince?  But then I would have said dearest.)

My new book Pandemic of Lunacy: How to Think Clearly When Everyone Around You Seems Crazy is coming out on February 3.  Right after Christmas, I was interviewed about it by Tom Loarie of TheMentorsRadio.com.  His popular podcast deals with all sorts of things at the intersection of life and work, featuring conversations with CEO and other prominent figures in the business world – with a few exceptions like me, of course.

He had a lot of thoughtful questions, and I think you’ll find the interview interesting.  We talked less about the content of the book than about what prompted me to write it.  Something strange is happening to us:  Why does our society seem to be going crazy?  (As another reader remarked to me:  “Why do you say seems to?) 

You can find the interview linked on my Talks Page, if you would rather go straight to the audio you can do that too, and if you would like to find out more about Tom Loarie’s podcast series, you can go his own website, TheMentorsRadio.com.

“New Years and such things are extraordinarily valuable.  They are arbitrary divisions of time; they are a sudden and ceaseless cutting in two of time.  But when we have an endless serpent in front of us, what can we do but cut it in two? Time is apparently endless and it is beyond all question a serpent.  The real reason why times and seasons and feasts and anniversaries arose is because this serpent of time would otherwise drag his slow length along over all our impressions, and there would be no opportunity of sharply realizing the change from one impression to another ….  It would be good if we expected a bell to ring towards the end of a sunset.  It would be good if we thought the clock might strike while we were in the perfect pleasure of staring at sea and sky.  Such a sudden check would bring all our impressions into an intense and enjoyable compass, would make the vast sky a single sapphire, the vast sea a single emerald.  After long experience of the glories of sensation men find that it is necessary to put to our feelings this perfect artistic limit.  And after a little longer experience they find that the God in whom they hardly believe has, as the perfect artist, put the perfect artistic limit – death.

“Death is a time limit; but differs in many ways from New Year’s Day.  The divisions of time which men have adopted are in a sort of way a mild mortality.  When we see the Old Year out, we do what many eminent men have done, and what all men desire to do; we die temporarily.  Whenever we admit that it is Tuesday we fulfil St.  Paul, and die daily.  I doubt if the strongest stoic that ever existed on earth could endure the idea of a Tuesday following on a Tuesday, and a Tuesday on that, and a Tuesday on that, and all the days being Tuesdays till the Day of Judgment, which might be (by some strange and special mercy) a Wednesday.  The divisions of time are arranged so that we may have a start or shock at each reopening of the question.

“The object of a New Year is not that we should have new year.  It is that we should have a new soul and a new nose; new feet, a new backbone, new ears, and new eyes.  It is that we should look out instantaneously on an impossible earth; that we should think it very odd that grass should be green instead of being reasonably purple; that we should think it almost unintelligible that a lot of straight trees should grow out of the round world instead of a lot of round worlds growing out of the straight trees.  The object of the cold and hard definitions of time is almost exactly the same as those of the cold and hard definitions of theology; it is to wake people up.  Unless a particular man made New Year resolutions, he would make no resolutions.  Unless a man starts afresh about things, he will certainly do nothing effective.  Unless a man starts on the strange assumption that he has never existed before, it is quite certain that he will never exist afterwards.  Unless a man be born again, he shall by no means enter into the Kingdom of Heaven.

“.… Man has, as I have urged in the case of religion, perceived with a tolerable accuracy his own needs.  He has seen that we tend to tire of the most eternal splendours, and that a mark on our calendar, or a crash of bells at midnight maybe, reminds us that we have only recently been created.  Let us make New Year resolutions, but not only resolutions to be good.  Also resolutions to notice that we have feet, and thank them (with a courtly bow) for carrying us.”

— G.K.  Chesterton, Daily News (01-01-1904)

This Christmas night bestowed peace on the whole world;

So let no one threaten;

This is the night of the Most Gentle One -

Let no one be cruel;

This is the night of the Humble One -

Let no one be proud.

Now is the day of joy -

Let us not revenge;

Now is the day of Good Will -

Let us not be mean.

In this Day of Peace -

Let us not be conquered by anger.

Today the Bountiful impoverished Himself for our sake;

So, rich one, invite the poor to your table.

Today we receive a Gift for which we did not ask;

So let us give alms to those who implore and beg us.

This present Day cast open the heavenly doors to our prayers;

Let us open our door to those who ask our forgiveness.

Today the Divine Being took upon Himself the seal of our humanity,

In order for humanity to be decorated by the Seal of Divinity.

-- From a Christmas sermon by St. Isaac the Syrian